respond to the following: classmate post I would use the market skimming price type strategy, as this is designed to reach customers willing to pay a premium price for a

respond to the following: classmate post I would use the market skimming price type strategy, as this is designed to reach customers willing to pay a premium price for a premium product. The boots my company will be making are high-end, well-made footwear. This strategy is also good for introducing a new product, which is exactly what my luxury boot company will be doing. The type of retail operation I would use is specialty stores. I would look for high end boutique retail stores, and high end shoe stores in the beginning of this business venture. Longer term, I would look to expand into department stores in the shoe section. If the business is very successful very early, I would consider opening a store that exclusively sells my own boots, and look to place that store in a high-end shopping mall. The beginning part of the supply chain is sourcing the raw materials. I would begin in the United States, Italy, Germany and Denmark, as  these countries produce very high quality leather. Then the boots would be crafted in the United States. The boots would be stored in a warehouse until they are packed in a shipping container, loaded on a cargo ship and sent to Russia. From a port in Russia, they would be picked up by train, and then a truck to get to their final destination. Marcie Purchase the answer to view it Purchase the answer to view it

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