Develop an 11 page marketing plan (not including the title and reference pages, charts and/or graphs) for any product of your choice. Your marketing plan

Develop an 11 page marketing plan (not including the title and reference pages, charts and/or graphs) for any product of your choice. Your marketing plan must: · Analyze the specific marketplace situation in detail, including organizational strengths, weaknesses, environmental opportunities, and threats (SWOT analysis). · Develop an organizational mission statement, and forecast performance goals using your situational analysis. · Design a marketing strategy based upon your objectives. · Create an appropriate integrated marketing mix, which will include your ability to effectively appeal to the specific market segments you will be targeting. · Develop a written summary and specific recommendations for the implementation of your plan. The Final Paper: · Must be 11 double-spaced pages in length (not including the title and reference pages, charts and/or graphs) and formatted according to APA style · Must include a title page with the following: o Title of paper o Students name o Course name and number o Instructor’s name o Date submitted · Must begin with an introductory paragraph that has a succinct thesis statement. · Must address the topic of the paper with critical thought. · Must end with a conclusion that reaffirms your thesis. · Must use at least four scholarly sources in addition to the text. · Must document all sources in APA style. · Must include a separate reference page, formatted according to APA style

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