As a participant in the AIBC, you will have an opportunity to become a published writer at the end of the conference. The College hosts a marketing publication, “The Marketing

As a participant in the AIBC, you will have an opportunity to become a published writer at the end of the conference. The College hosts a marketing publication, “The Marketing Scene,” which provides a platform for professionals and consumers to discuss new ways of marketing, the effectiveness of advertising trends, specific ad campaigns and the impact this information has on our society.” It provides a good starting point for this assignment. Some of the stories talk about the marketing of new products or the revitalization of existing ones. Marketers must learn to do solid research in support of upcoming projects. The Unit 1 IP is a research paper and should address the following:

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