Starbucks SWOT Analysis
What is SWOT Analysis? The answer is more simple than you think, SWOT is a system that can help identify the strong and weak sides, opportunities and threats of a particular organization. SWOT is a basic, straightforward model that helps to understand what an organization can and cannot do and also what potential does it have and what may threaten.
The methodology of SWOT analysis is based on taking the information from an environment and separate it into internal (strengths and weaknesses) and external problems (opportunities and threats). Once it is done, SWOT analysis helps understand what may assist the company in accomplishing its goals, and what obstacles should be minimized to achieve good results. SWOT analysis gives full understanding of a brand. Please read the example of SWOT for Starbucks.Strong sides
- Starbucks is a
leading coffee brand in the world.
- Strong established logo, developed brand, trademarks, website and patents.
- Global organization presented in 48 countries in the entire world.
franchises in the world with more than 6000 licenses shops across the world. Superior products and services. One of the best companies to work for
quality of control
atmosphere and design.
addition to the product
relations with suppliers
- Good for
the environment. Many recycling programs involved in business
street locations, office buildings and malls positions
- Wi-Fi in
flavors of the product
- Has almost
no competitors on the market
feedbacks and comments about their services
- Starbucks workers Union that helps employees to share their ideas about the company
- High pricing
- Too focused on USA
domestic market.No guarantee that beverages, milk,
ice cream and baked goods are free of genetically-modified ingredients.High standards of services for employees, a lot of workers complain
Opportunities for the company
position Starbucks as the best place for meetings.
stores in the countries with constant economic growth.
or organic products
- Open franchise in places where it is possible to buy coffee beans, for example Indonesia.
crisis which makes people spend less much money.
stagnation and low income in certain countries
are turning against corporations more
everyone is happy about Starbucks domination on the market
workers exploitation in the third world countries.
As you can see, SWOT paper is not so difficult as it may seem at first sight, but you do need to conduct a proper research and present your arguments in a clear and logical way.
SWOT can be a part of a more comprehensive business plan. When you perform a SWOT analysis for your business plan, try to stay be realistic about the strengths and weaknesses of your company.